Crew XP is the go-to partner for businesses exhibiting at trade shows in Las Vegas and Orlando.

However, their old website was outdated and unclear. It did not showcase their expertise or the simple, streamlined process that their partners experience when working with them.

I overhauled their messaging with a BrandScript, collaborated on their sitemap, and wrote fresh copy for their site.

Instead of boring industry jargon, their website now stands out from its competition with educational, conversion-based copy to showcase CrewXP’s products, services, processes, and successes clients experience.