MB Realty
BrandScript | Website Copy | Messaging Overview Add-On
MB Realty is owned by Megan Bunger, a driven, hard-working realtor who wanted to showcase her tenacity and history of doing whatever it took to get her clients into their perfect homes.
Her focus on education, which I highlighted in her messaging and website copy, distinguishes her customer experience from that of her competitors.
I started this project by interviewing Megan to learn about her experience, personality, business process, and ideal customers. Homebuyers are her primary target (though she also helps them sell their home if they currently own one), so that was the focus of her messaging.
Once I created her BrandScript, I used it to write her website. She also purchased a Messaging Overview add-on with additional helpful assets for future content creation.
Messaging Overview Add-On
The MB Realty Messaging Overview add-on has assets like a UVP statement, website and social media bios, solution one-liners, customer pain points, benefits and features statements, and more. This add-on is perfect for sharing with in-house or freelance writers so they can ideate and write on-brand copy of all types (website pages, blogs, social media posts, emails, etc.).
